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AT Perspectives: The Impact of Senior Leadership on Client Outcomes

12 May 2026 | Valerie Zawada

Q: How does consistent senior-level involvement shape both the client experience and the quality of outcomes in agency partnerships? A: Emphatically, it makes a difference—and you can see it in the work. When senior leaders stay close to the day-to-day (not just the kickoff), clients benefit from sharper direction, faster decisions, and fewer handoffs that can dilute accountability. One of...