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Navigating Social Media in Pharma: Influencer Partnerships, Patient Voices, and Ethical Engagement

In what ways will social media platforms and patient communities influence pharma marketing, and what strategies can companies use to ensure ethical engagement? In the late 2000s, a few pharmaceutical brands began testing the waters of social media. Today, nearly every major pharma player incorporates social media as an essential component of its omnichannel strategy. This evolution is unsurprising, as...

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