Our blog, Well said: Insights in health & wellness branding
Spreading the thoughts, knowledge, and insights that help drive our ROI
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Rethinking Scale, Agility, and Innovation in Pharma Agency Partnerships
Q: In today’s evolving pharma marketing landscape, how should marketers think about agency structure—particularly when weighing independence versus scale—and what impact does that choice have on partnership, performance, and innovation? A: If I were advising a pharma marketer evaluating agencies today, I’d tell them to prioritize relationships and agility over sheer size. There’s always going to be procurement teams that lean toward the big holding...
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Visit the Health & Wellness Advertising category for topic specific posts.
Rethinking Scale, Agility, and Innovation in Pharma Agency Partnerships
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Read the article Rethinking Scale, Agility, and Innovation in Pharma Agency Partnerships within the Health & Wellness Advertising category.
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The Color of the Year is… Nothing?
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Read the article The Color of the Year is… Nothing? within the Trends category.
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Leading with Grit and Grace: What I Took from Chief X That I Didn’t Know I Needed
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The Power of Personalization: What’s Driving Patient Loyalty in Pharma Today
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Read the article The Power of Personalization: What’s Driving Patient Loyalty in Pharma Today within the Health & Wellness Advertising category.
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Why Social Media and Patient Communities Matter More Than Ever in Pharma Marketing
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Navigating Social Media in Pharma: Influencer Partnerships, Patient Voices, and Ethical Engagement
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How Mobile Health Apps and Wearables Are Reshaping Pharma Marketing and Patient Support
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Balancing Future-Forward with Foundational Focus – New Tools vs. Timeless Truth
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The Joy of Judging: Why You Should Judge Advertising Award Shows
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Read the article The Joy of Judging: Why You Should Judge Advertising Award Shows within the Health & Wellness Advertising category.