Our blogWell said:
Insights in health & wellness branding
February 8
Picking This Year’s “Hypothetically Most Effective” Super Bowl Commercials
We’ve all heard it many times. Advertising awards are great, but if great creative does nothing to move market share...
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October 6
Hair and Makeup may not be available:
Making Lemonade During the Pandemic
Wonder what it’s like to make a TV commercial during a pandemic? Check out this MM+M article, which looks at...
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May 12
NEW CREATIVE CONSIDERATIONS IN THE ERA OF COVID‑19
As pharma companies struggle to define the “new normal,” what does it mean for healthcare agencies trying to depict patients...
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June 11
Healthcare Ads Aren’t Just Walks on the Beach
We’ve all been there. You’re meeting new people over drinks and the first question you’re asked is, “so what do...
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May 23
MIT’s Hacking Medicine
A common denominator of the staff here at AbelsonTaylor is a deep-seated desire to make a difference in people’s health....
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April 22
Big Wins in the Big Apple
Thursday night in Manhattan AT won two big awards for Med Ad News’ MANNY Awards, among the most coveted awards...
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August 1
Inspiring Creativity When You’re Not A Creative
Earlier this summer I was at a new business pitch where one of the prospective clients asked us how AbelsonTaylor...
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September 27
Unprepared, don’t care: applying improv to the workplace
As a writer and creative director by profession, preparing, rewriting, editing, critiquing, proofing, and second-guessing are what I do. And...
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