Our blogWell said:
Insights in health & wellness branding
June 14
For This Creator, Inspiration Grows on Trees
By day, Associate Creative Director Tommaso Lesnick helps develop memorable and effective marketing campaigns for AbelsonTaylor healthcare clients. On his...
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February 8
Picking This Year’s “Hypothetically Most Effective” Super Bowl Commercials
We’ve all heard it many times. Advertising awards are great, but if great creative does nothing to move market share...
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October 6
Hair and Makeup may not be available:
Making Lemonade During the Pandemic
Wonder what it’s like to make a TV commercial during a pandemic? Check out this MM+M article, which looks at...
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May 12
NEW CREATIVE CONSIDERATIONS IN THE ERA OF COVID‑19
As pharma companies struggle to define the “new normal,” what does it mean for healthcare agencies trying to depict patients...
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June 11
Healthcare Ads Aren’t Just Walks on the Beach
We’ve all been there. You’re meeting new people over drinks and the first question you’re asked is, “so what do...
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May 23
MIT’s Hacking Medicine
A common denominator of the staff here at AbelsonTaylor is a deep-seated desire to make a difference in people’s health....
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April 22
Big Wins in the Big Apple
Thursday night in Manhattan AT won two big awards for Med Ad News’ MANNY Awards, among the most coveted awards...
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August 1
Inspiring Creativity When You’re Not A Creative
Earlier this summer I was at a new business pitch where one of the prospective clients asked us how AbelsonTaylor...
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September 27
Unprepared, don’t care: applying improv to the workplace
As a writer and creative director by profession, preparing, rewriting, editing, critiquing, proofing, and second-guessing are what I do. And...
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