Our blogWell said:
Insights in health & wellness branding
March 25
Beat the Pandemic: Virtual Hack Event
Covid19 has become part of our shared, new reality. Even my Republican father and I can agree on that fact....
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March 23
Navigating your brand through COVID-19
In these days of the COVID-19 epidemic, many in the pharma industry are facing the challenge of accessing their customers...
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February 25
Crowdsourcing Hope in Rare Disease Communities
Zebras ahoy! This is the time of year when rare disease patients, caregivers and advocates amplify their voices and increase...
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January 21
The Joy of Business Travel: True Stories from the Road
Most people who travel regularly for their job can tell you that most of the time it’s about as glamorous...
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October 28
The Rare Disease Patient – Informed, Active, Powerful
For the last decade, I’ve been deeply involved with brands that treat rare diseases. Interestingly, a unique aspect of the...
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May 29
Living the Brand Position
Everyone can recite what makes a strong position. It must be differentiating, motivating, sustaining, emotional, relevant, etc., etc., etc. As...
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April 30
Cherchez Les Femmes
AT women are winning professional recognition awards in record numbers this year. In March and April alone, Lynnette Hunter was...
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January 18
Key Questions About Social Media in 2019
Three ways healthcare marketers can leverage ephemeral content for social media platforms are: 1. Drive Campaign Buzz: Snapchat continues to dominate...
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August 14
DTC Still a Prime Player
At some point you may have asked yourself, “Is it just me or are there more drug commercials on television...
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