Our blogWell said:
Insights in health & wellness branding
May 12
The Ninth Inning is When All the Exciting Stuff Happens
Jay Carter’s January horoscope might have said something like, “Great professional honors will come your way this spring.” In...
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March 17
An Unusual Break from Business Travel: The Things We Miss
This time last year was a busy travel period for me, taking me to LA, San Francisco, Philadelphia, then Boston....
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April 13
UNDERSTANDING PHYSICIAN ENGAGEMENTS IN A COVID‑19 IMPACTED WORLD
Social distancing has interrupted the flow of information among physicians, their patients and their pharmaceutical partners. Sales rep and patient...
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March 25
Beat the Pandemic: Virtual Hack Event
Covid19 has become part of our shared, new reality. Even my Republican father and I can agree on that fact....
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March 23
Navigating your brand through COVID-19
In these days of the COVID-19 epidemic, many in the pharma industry are facing the challenge of accessing their customers...
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February 25
Crowdsourcing Hope in Rare Disease Communities
Zebras ahoy! This is the time of year when rare disease patients, caregivers and advocates amplify their voices and increase...
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January 21
The Joy of Business Travel: True Stories from the Road
Most people who travel regularly for their job can tell you that most of the time it’s about as glamorous...
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October 28
The Rare Disease Patient – Informed, Active, Powerful
For the last decade, I’ve been deeply involved with brands that treat rare diseases. Interestingly, a unique aspect of the...
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May 29
Living the Brand Position
Everyone can recite what makes a strong position. It must be differentiating, motivating, sustaining, emotional, relevant, etc., etc., etc. As...
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