Our blogWell said:
Insights in health & wellness branding
October 28
The Rare Disease Patient – Informed, Active, Powerful
For the last decade, I’ve been deeply involved with brands that treat rare diseases. Interestingly, a unique aspect of the...
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May 29
Living the Brand Position
Everyone can recite what makes a strong position. It must be differentiating, motivating, sustaining, emotional, relevant, etc., etc., etc. As...
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April 30
Cherchez Les Femmes
AT women are winning professional recognition awards in record numbers this year. In March and April alone, Lynnette Hunter was...
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January 18
Key Questions About Social Media in 2019
Three ways healthcare marketers can leverage ephemeral content for social media platforms are: 1. Drive Campaign Buzz: Snapchat continues to dominate...
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August 14
DTC Still a Prime Player
At some point you may have asked yourself, “Is it just me or are there more drug commercials on television...
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August 9
Looking Beyond the DTC :60 Commercial
With the long heralded convergence of mass media and digital truly becoming reality, it has never been a more exciting...
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June 25
All in the Modern Family
That 1994 spot 10 years after the landmark 1984 spot for Apple Computers, Ikea launched the first commercial in the...
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May 17
Is Using Spokespeople in DTC Ad Effective?
You learn somebody famous is using your treatment. Sensational news—a great way to promote your biopharma brand! Sign them up!...
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August 17
How to Be a Good Client
The agency/client relationship is a special one. When the relationship is good, magical things happen – innovative work, awards, successful...
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