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AT Perspectives: How Startups Can Build Effective Marketing With Limited Budgets and Data
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AT Perspectives: How Startups Can Build Effective Marketing With Limited Budgets and Data

7 June 2026   |   Jeff Berg, PhD

Q: How should startups approach marketing when operating with limited data, constrained budgets, and pressure to deliver results quickly? A: Good marketing for a startup isn’t about doing more; it’s about doing the right things with ruthless focus. Startups rarely have the luxury of perfect data sets or expansive budgets, but they do have something just as valuable: proximity to...

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