Our blog, Well said: Insights in health & wellness branding
Spreading the thoughts, knowledge, and insights that help drive our ROI
Visit the Health & Wellness Advertising category for topic specific posts.
How Mobile Health Apps and Wearables Are Reshaping Pharma Marketing and Patient Support
What role will mobile health apps and wearables play in pharmaceutical marketing, and how will they be integrated into patient support programs? (Mike Czuba, VP, Insights Innovation, AbelsonTaylor Group) Mobile health apps, wearables, and AI advancements are transforming pharmaceutical marketing by enabling deeper, more personalized patient engagement and improving care outcomes. These technologies provide a wealth of real-time data that...
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Visit the Creativity category for topic specific posts.
Picking This Year’s “Hypothetically Most Effective” Super Bowl Commercials
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Read the article Picking This Year’s “Hypothetically Most Effective” Super Bowl Commercials within the Creativity category.


Visit the Culture category for topic specific posts.
Our First and (hopefully) Last Virtual Holiday Party
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Read the article Our First and (hopefully) Last Virtual Holiday Party within the Culture category.


Visit the Creativity category for topic specific posts.
Making Lemonade During the Pandemic within the Creativity category.
Hair and Makeup may not be available: Making Lemonade During the Pandemic
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Read the article Hair and Makeup may not be available: Making Lemonade During the Pandemic within the Creativity category.


Visit the Culture category for topic specific posts.
AT Work With: Tristen George
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Read the article AT Work With: Tristen George within the Culture category.

Visit the Culture category for topic specific posts.
My experience as a virtual new hire during a pandemic
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Read the article My experience as a virtual new hire during a pandemic within the Culture category.

Visit the Trends category for topic specific posts.
AT’s COVID-19 survey – Round II
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Read the article AT’s COVID-19 survey – Round II within the Trends category.