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How Mobile Health Apps and Wearables Are Reshaping Pharma Marketing and Patient Support
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How Mobile Health Apps and Wearables Are Reshaping Pharma Marketing and Patient Support

10 July 2025   |   Mike Czuba

What role will mobile health apps and wearables play in pharmaceutical marketing, and how will they be integrated into patient support programs? (Mike Czuba, VP, Insights Innovation, AbelsonTaylor Group) Mobile health apps, wearables, and AI advancements are transforming pharmaceutical marketing by enabling deeper, more personalized patient engagement and improving care outcomes. These technologies provide a wealth of real-time data that...

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