Our blogWell said:
Insights in health & wellness branding
Health & Wellness Advertising
Crowdsourcing Hope in Rare Disease Communities
Zebras ahoy! This is the time of year when rare disease patients, caregivers and advocates amplify their voices and increase...
by Erica RIvera
June 25
All in the Modern Family
That 1994 spot 10 years after the landmark 1984 spot for Apple Computers, Ikea launched the first commercial in the...
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May 17
Is Using Spokespeople in DTC Ad Effective?
You learn somebody famous is using your treatment. Sensational news—a great way to promote your biopharma brand! Sign them up!...
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May 3
Our Work With Heifer International Continues in Tanzania
AbelsonTaylor’s commitment to health and wellness extends beyond the work we do for our clients–it’s also our focus in how...
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April 13
Five Digital Trends in 2018
ARTIFICIAL INTELLIGENCE/MACHINE LEARNING Innovative technologies will continue to find a place in healthcare this year. AI has not reached the...
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March 14
My Most Memorable Moments from SXSW 2018 Interactive
Inspiring and leading pioneers in business gathered to celebrate innovation and progress at South by Southwest (SXSW) in Austin, TX....
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January 16
Brain of plastic, so fantastic: the launch of AT Learning Leaps
When I was a little girl, I really thought I could make it to the Olympics. And lest you think...
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October 13
Artificial Emotional Intelligence at FoST (Future of StoryTelling)
Other than “aeroponic arugula,*” “empathy” was the most common buzzword at the FoST festival, “the world’s leading immersive storytelling event,”...
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October 10
App-lied Science
From hailing a rideshare to ordering your morning coffee, apps have become an integral part of modern-day life. Heck, I...
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September 27
Unprepared, don’t care: applying improv to the workplace
As a writer and creative director by profession, preparing, rewriting, editing, critiquing, proofing, and second-guessing are what I do. And...
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