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Moments that Matter: AI, Patient Journeys and the Moments that Move People to Action

Like most attendees, I expected Fierce Pharma Marketing to be dominated by discussions around AI, omnichannel engagement, connected experiences, and the growing role of data in healthcare marketing. Those conversations were everywhere. Speakers discussed behavioral intelligence, real-time optimization, AI adoption, content discovery, and the need for organizations to become more agile as technology continues to reshape how patients and healthcare...

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