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Insights in health & wellness branding
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AbelsonTaylor’s senior leaders answer some of this year’s hot questions regarding the future of healthcare
How has year two of the Covid-19 pandemic impacted your business and the industry? Jeff Berg, Ph.D., President, AbelsonTaylor:...
by Gretchen Kren
October 6
Hair and Makeup may not be available:
Making Lemonade During the Pandemic
Wonder what it’s like to make a TV commercial during a pandemic? Check out this MM+M article, which looks at...
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September 22
AT Mentors MIT Hackathon Teams Focused on COVID and Africa
With the myriad challenges of the COVID-19 pandemic imposed on our families, the agency and our clients, it would be...
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August 3
AT Work With: Tristen George
AT Work With is an occasional column offering an up-close look at some of the individuals who give AT its...
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July 20
MY EXPERIENCE AS A VIRTUAL NEW HIRE DURING A PANDEMIC
Stressful, exciting, challenging, rewarding, and intense are all words commonly used to describe the first few weeks in a new...
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July 13
AT’S COVID-19 SURVEY – ROUND II
Physicians and patients quickly reacted to the COVID-19 crisis, but they now face a great deal of uncertainty about the...
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May 12
NEW CREATIVE CONSIDERATIONS IN THE ERA OF COVID‑19
As pharma companies struggle to define the “new normal,” what does it mean for healthcare agencies trying to depict patients...
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April 13
UNDERSTANDING PHYSICIAN ENGAGEMENTS IN A COVID‑19 IMPACTED WORLD
Social distancing has interrupted the flow of information among physicians, their patients and their pharmaceutical partners. Sales rep and patient...
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April 7
AbelsonTaylor partners with the MIT COVID19 Challenge 48 Hour Hackathon
The MIT COVID-19 Challenge came to life last weekend. The 48-hour virtual event hosted 1,500 hackers and created 238 teams...
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March 25
Beat the Pandemic: Virtual Hack Event
Covid19 has become part of our shared, new reality. Even my Republican father and I can agree on that fact....
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