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Insights in health & wellness branding
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AbelsonTaylor’s 20th Anniversary with Heifer International
Anyone who knows our agency’s founder, Dale Taylor, knows that he has the heart and generosity of a true philanthropist....
by Kristen McGirk
July 13
AT’s COVID-19 survey – Round II
Physicians and patients quickly reacted to the COVID-19 crisis, but they now face a great deal of uncertainty about the...
Read full post AT’s COVID-19 survey – Round II
May 12
New creative considerations in the era of COVID‑19
As pharma companies struggle to define the “new normal,” what does it mean for healthcare agencies trying to depict patients...
Read full post New creative considerations in the era of COVID‑19
April 13
Understanding physician engagements in a COVID‑19 impacted world
Social distancing has interrupted the flow of information among physicians, their patients and their pharmaceutical partners. Sales rep and patient...
Read full post Understanding physician engagements in a COVID‑19 impacted world
April 7
AbelsonTaylor partners with the MIT COVID19 Challenge 48 Hour Hackathon
The MIT COVID-19 Challenge came to life last weekend. The 48-hour virtual event hosted 1,500 hackers and created 238 teams...
Read full post AbelsonTaylor partners with the MIT COVID19 Challenge 48 Hour Hackathon
March 25
Beat the Pandemic: Virtual Hack Event
Covid19 has become part of our shared, new reality. Even my Republican father and I can agree on that fact....
Read full post Beat the Pandemic: Virtual Hack Event
March 23
Navigating your brand through COVID-19
In these days of the COVID-19 epidemic, many in the pharma industry are facing the challenge of accessing their customers...
Read full post Navigating your brand through COVID-19
March 2
Inner Workings of an Indoor Alley
When we knew our agency was moving into the newly renovated Old Post Office, we were very excited and had...
Read full post Inner Workings of an Indoor Alley
February 25
Crowdsourcing Hope in Rare Disease Communities
Zebras ahoy! This is the time of year when rare disease patients, caregivers and advocates amplify their voices and increase...
Read full post Crowdsourcing Hope in Rare Disease Communities
February 18
Moving On
We are making our fourth change of address in our almost 40-year history and we are so incredibly, excitedly, on-the-edge-of-our-seats...
Read full post Moving On