Our blogWell said:
Insights in health & wellness branding
Social Responsibility
Cherishing My Vote
I first thought about writing this post last summer as we were approaching the 100th anniversary of the 19th amendment,...
by Jody Van Swearingen
November 22
Celebrating Inktober and Movember
Doing good while having fun? Yes, please. At AbelsonTaylor, the lead-up to winter is highlighted by our participation in Inktober...
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November 5
AI & Privacy
Privacy, once simply described as the state of being alone or away from other people, is no longer quite so...
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October 28
The Rare Disease Patient – Informed, Active, Powerful
For the last decade, I’ve been deeply involved with brands that treat rare diseases. Interestingly, a unique aspect of the...
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October 21
Fall in Chicago – Short but Sweet
When the leaves start changing color and fleeces and jackets get pulled out of the back of our closets, it’s...
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September 17
AT Work With: Christopher Dimmock
What attracted you to AT? I’ve been in the agency business for 28 years, much of it in healthcare, so...
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July 31
What is A.I. and how does it affect Pharma Marketing?
Imagine easily and quickly being able to match a group of patient types with a clinical trial or automating pharmaceutical...
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June 21
Wigging Out? Not with So Many People by My Side
Just about everyone who knows me knows that I’m a cancer survivor. Most are also aware that I’m creating a...
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June 11
Healthcare Ads Aren’t Just Walks on the Beach
We’ve all been there. You’re meeting new people over drinks and the first question you’re asked is, “so what do...
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May 29
Living the Brand Position
Everyone can recite what makes a strong position. It must be differentiating, motivating, sustaining, emotional, relevant, etc., etc., etc. As...
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