Our blogWell said:
Insights in health & wellness branding
Social Responsibility
AT Mentors MIT Hackathon Teams Focused on COVID and Africa
With the myriad challenges of the COVID-19 pandemic imposed on our families, the agency and our clients, it would be...
by Andy McAfee
October 28
The Rare Disease Patient – Informed, Active, Powerful
For the last decade, I’ve been deeply involved with brands that treat rare diseases. Interestingly, a unique aspect of the...
Read full post
October 21
Fall in Chicago – Short but Sweet
When the leaves start changing color and fleeces and jackets get pulled out of the back of our closets, it’s...
Read full post
September 17
AT Work With: Christopher Dimmock
What attracted you to AT? I’ve been in the agency business for 28 years, much of it in healthcare, so...
Read full post
July 31
What is A.I. and how does it affect Pharma Marketing?
Imagine easily and quickly being able to match a group of patient types with a clinical trial or automating pharmaceutical...
Read full post
June 21
Wigging Out? Not with So Many People by My Side
Just about everyone who knows me knows that I’m a cancer survivor. Most are also aware that I’m creating a...
Read full post
June 11
Healthcare Ads Aren’t Just Walks on the Beach
We’ve all been there. You’re meeting new people over drinks and the first question you’re asked is, “so what do...
Read full post
May 29
Living the Brand Position
Everyone can recite what makes a strong position. It must be differentiating, motivating, sustaining, emotional, relevant, etc., etc., etc. As...
Read full post
May 23
MIT’s Hacking Medicine
A common denominator of the staff here at AbelsonTaylor is a deep-seated desire to make a difference in people’s health....
Read full post
May 15
Why We (Still) Rock
We’re coming up on our 11th year as AbelsonTaylor’s house band, which is as surprising as it is gratifying. People...
Read full post