DTC Still a Prime Player
At some point you may have asked yourself, “Is it just me or are there more drug commercials on television than ever?” At first, you might ...
Well said:
insights in health and wellness branding
Looking Beyond the DTC :60 Commercial
With the long heralded convergence of mass media and digital truly becoming reality, it has never been a more exciting time for ...
Inspiring Creativity When You’re Not A Creative
Earlier this summer I was at a new business pitch where one of the prospective clients asked us how AbelsonTaylor keeps its creative teams ...
How to Rank Your Pharmaceutical Website in Google’s Knowledge Graph
Google’s SERP Updates Your experience with Google is changing, especially at the most basic level. Google has always been known for ...
All in the Modern Family
That 1994 spot 10 years after the landmark 1984 spot for Apple Computers, Ikea launched the first commercial in the U.S. that featured a ...
Is Using Spokespeople in DTC Ad Effective?
You learn somebody famous is using your treatment. Sensational news—a great way to promote your biopharma brand! Sign them up! But wait… ...
