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Tech Trends
What is A.I. and how does it affect Pharma Marketing?
Imagine easily and quickly being able to match a group of patient types with a clinical trial or automating pharmaceutical...
by Chris Mauck
July 31
What is A.I. and how does it affect Pharma Marketing?
Imagine easily and quickly being able to match a group of patient types with a clinical trial or automating pharmaceutical...
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June 21
Wigging Out? Not with So Many People by My Side
Just about everyone who knows me knows that I’m a cancer survivor. Most are also aware that I’m creating a...
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June 11
Healthcare Ads Aren’t Just Walks on the Beach
We’ve all been there. You’re meeting new people over drinks and the first question you’re asked is, “so what do...
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May 29
Living the Brand Position
Everyone can recite what makes a strong position. It must be differentiating, motivating, sustaining, emotional, relevant, etc., etc., etc. As...
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May 23
MIT’s Hacking Medicine
A common denominator of the staff here at AbelsonTaylor is a deep-seated desire to make a difference in people’s health....
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May 15
Why We (Still) Rock
We’re coming up on our 11th year as AbelsonTaylor’s house band, which is as surprising as it is gratifying. People...
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April 30
Cherchez Les Femmes
AT women are winning professional recognition awards in record numbers this year. In March and April alone, Lynnette Hunter was...
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April 22
Big Wins in the Big Apple
Thursday night in Manhattan AT won two big awards for Med Ad News’ MANNY Awards, among the most coveted awards...
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March 28
Have you tried restarting it: a love letter to my support teams
Let’s start with IT We’re lying about 50% of the time we say we rebooted. What we really mean is...
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