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AT Perspectives: How are digital therapeutics and telemedicine transforming DTC engagement?

In what ways are digital therapeutics and telemedicine transforming how pharmaceutical companies engage with patients, especially in direct-to-consumer marketing? The primary changes introduced with digital therapeutics and telemedicine are advances in personalized patient care, access to the right patients at the right time with more tailored messages, and patient access to care. Both technologies profoundly impact pharmaceutical advertising.  Typically, pharmaceutical...

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