Our blogWell said:
Insights in health & wellness branding
11 September

What’s new with us? We’re glad you asked!

But first, let’s start with what isn’t new.

We’re an agency that only works on brands that help people live healthier lives. That’s the way it’s always been, and we’ve been doing this a long time. So we’re pretty good at it.

It won’t come as a surprise that we’re really into science and data. We get all nerdy about molecules and antibodies. Get all up into endpoints and pie charts.

But we also love finding the emotion buried in the clinical data. We have a special way of using data and science to give people a heartfelt feeling about the brand. Because for the brands we work on, we know science makes the difference, but making people feel something about it is what makes an impact.

We’ve figured out how to use the data behind therapies and products to build successful brands. We highlight what’s ownable and distinct about them so they can really stand out. And we do it in a way that’s bold, intriguing, eye-catching, and thoughtful. Kind of like us.

Which brings us to what’s new. “Finally!” you say.

What’s new is that we took the approach we take to our clients’ brands and applied it to our own. What makes us unique? What makes us stand out? The answer: we feel the data.

Feel the data says it all. It’s what we do, how we do it, who we are, and who we’ll always be. We’re a great mix of science lovers, artists, and idea generators. We come to work every day and come up with new ways to communicate how science can help people.

At AT, we’re not just inspired by science. We feel the data.

Since you’re here, take a look around. Check out our new look. Read more about us, what we offer, and why we like working here so much.

Dale Taylor About the Author

As he’ll gladly tell you, Dale Taylor started AbelsonTaylor in 1981 because he got tired of working for jerks. 37 years later, he works for some of the most successful health and wellness companies in the world. By practicing a philosophy of, “Putting the work first” a lot of good things have come to follow. Like more than 70 brands, 6 Agency of the Year awards, 6 Most Admired Agency awards, 11 Most Creative Agency awards, 7 Ad of the Year awards, and more major creative awards than any other medical agency.