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The Power of Personalization: What’s Driving Patient Loyalty in Pharma Today

18 August 2025 | Sheila Comer

What strategies are helping pharmaceutical brands create more meaningful and lasting connections with patients? In today’s crowded and highly competitive pharmaceutical landscape, brands must go beyond traditional financial assistance programs to truly stand out. While financial support remains an essential foundation, especially during economic uncertainties like those experienced during the COVID-19 pandemic, it is only one piece of the puzzle....