Our blog, Well said: Insights in health & wellness branding
Spreading the thoughts, knowledge, and insights that help drive our ROI
Visit the Health & Wellness Advertising category for topic specific posts.
Why Social Media and Patient Communities Matter More Than Ever in Pharma Marketing
What impact will the increasing reliance on real-world evidence (RWE) have on pharmaceutical marketing campaigns and decision-making? (Jeremy Vannatta, VP, Account Director, AbelsonTaylor Group) While randomized controlled trials (RCTs) remain the gold standard for evaluating a drug’s efficacy and safety, the importance of Real-World Evidence (RWE) is growing. RWE is derived from Real-World Data (RWD), such as electronic health records,...
Read more of the article Why Social Media and Patient Communities Matter More Than Ever in Pharma Marketing
Visit the Health & Wellness Advertising category for topic specific posts.
Why Social Media and Patient Communities Matter More Than Ever in Pharma Marketing
Read more
Read the article Why Social Media and Patient Communities Matter More Than Ever in Pharma Marketing within the Health & Wellness Advertising category.
Visit the Health & Wellness Advertising category for topic specific posts.
Navigating Social Media in Pharma: Influencer Partnerships, Patient Voices, and Ethical Engagement
Read more
Read the article Navigating Social Media in Pharma: Influencer Partnerships, Patient Voices, and Ethical Engagement within the Health & Wellness Advertising category.
Visit the Health & Wellness Advertising category for topic specific posts.
How Mobile Health Apps and Wearables Are Reshaping Pharma Marketing and Patient Support
Read more
Read the article How Mobile Health Apps and Wearables Are Reshaping Pharma Marketing and Patient Support within the Health & Wellness Advertising category.
Visit the Health & Wellness Advertising category for topic specific posts.
Balancing Future-Forward with Foundational Focus – New Tools vs. Timeless Truth
Read more
Read the article Balancing Future-Forward with Foundational Focus – New Tools vs. Timeless Truth within the Health & Wellness Advertising category.
Visit the Health & Wellness Advertising category for topic specific posts.
The Joy of Judging: Why You Should Judge Advertising Award Shows
Read more
Read the article The Joy of Judging: Why You Should Judge Advertising Award Shows within the Health & Wellness Advertising category.
Visit the Health & Wellness Advertising category for topic specific posts.
How are digital therapeutics and telemedicine transforming DTC engagement?
Read more
Read the article How are digital therapeutics and telemedicine transforming DTC engagement? within the Health & Wellness Advertising category.
Visit the Health category for topic specific posts.
New Health and Wellness Devices That Deliver Big and Overcome AI Resistance
Read more
Read the article New Health and Wellness Devices That Deliver Big and Overcome AI Resistance within the Health category.
Visit the Health & Wellness Advertising category for topic specific posts.
Taking on 2025 with Innovation, Simplicity and Agility
Read more
Read the article Taking on 2025 with Innovation, Simplicity and Agility within the Health & Wellness Advertising category.
Visit the Creativity category for topic specific posts.
Vote for Your Favorite AbelsonTaylor Group Campaigns in the Pharma Choice Awards
Read more
Read the article Vote for Your Favorite AbelsonTaylor Group Campaigns in the Pharma Choice Awards within the Creativity category.