The Oscars are officially over, and therefore we’ve seen part two of the best in modern broadcast advertising. (Or, as I’ve heard industry people refer to it, the Super Bowl for women. Part one, for men, was obviously the actual Super Bowl.) In the three-month barrage of hype, blogs, essays, observations, viewpoints, reviews, panels, tweets,
For 50 years we’ve been tuning in to watch the “Big Game” (for legal reasons we can’t name the game!) to not only crown the top NFL team, but also to critique and pick the commercials we love the best. And like the Big Game, there can only be one winner. The winning commercial tends
The judging gets judge. After all the winners were announced at the Lions Health Awards, all the winners, delegates, attendees, and jurors would gather at “The Gutter Bar,” A dive down the street from the Palais des Festivals to discuss, debate & question the work that was recognized. The common theme through all the award winners,
GAME ON! As we spent days indoors cutting through hyperbolic entry submissions to find the truly outstanding work. We emerged to a more lively Cannes and got an immediate sense of a huge importance of Lions Health by seeing the new huge graphics to the Palais de Festivals.
The mane of the Lions Health logo looks like it was designed to mimic the hair bands of the late ‘80s, (think Flock of Seagulls). So I have some suggestions on how to give the logo a new “mane-do” to bring him into the 2010s. Hmmm, on second thought…
On day 1 of the pharma judging, we saw some work where agencies were using creative & technology to put you “in the shoes” of a patient who has hep C., or suffered a stroke. We’ll be able to put you in our shoes by telling you what we thought of all the work this