Insights in health & wellness branding

Head shot of post author Mike Czuba

About Mike Czuba

Mike Czuba is vice president of account planning and insights innovation at AbelsonTaylor Group. His career in strategic planning spans more than 30 years and includes broad consumer experience in addition to extensive work in healthcare marketing and advertising. He specializes in uncovering actionable insights into the drivers of people’s behaviors, then using those insights to create marketing strategies that help people make more informed healthcare decisions.