Insights in health & wellness branding

Head shot of post author Jeff Berg, PhD

About Jeff Berg, PhD

A PhD in pharmacology and a philosopher at heart, Jeff Berg blends an altruistic, caring side, and a competitive business nature. Fortunately, health and wellness advertising allows him to nurture both. He has more than 23 years of experience in pharmaceutical advertising, marketing, business development, strategy, and R&D. And Jeff is truly bilingual when it comes to branding—he speaks both physician and consumer fluently.