Delivering a Return on Imagination to fuel brand success
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Over four decades of measurable success
Our 40+ years of expertise drives brand interaction at pivotal healthcare decision points. With brand ROI always at the center of our strategy, we design award-winning solutions for print, broadcast, video, and digital that deliver measurable results.
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1981Agency opens
1989Launched first pharma drug, Cardene
1992Launched Ambien
1994Named Med Ad News Agency of the Year for Hytrin
1995Named Med Ad News Agency of the Year for Biaxin/Launched Prevacid
1996Named Med Ad News Agency of the Year for Prevacid
1997Dale Taylor turns down purchase offer for AbelsonTaylor
1999Launched Actos
2001Celebrated 20th anniversary
2002Launched Neulasta
2003Removed hyphen between Abelson and Taylor in radical rebranding initiative
2004Launched first DTC campaign, Zimmer Gender Knee/Launched Tarceva
2005CEO Dale Taylor offers equity status to 13 employees, shifting ownership
2009Won CLIO Award for Trabecular Metal “Take Hold” campaign
2010First HCP iPad app in the industry (1 month after iPad launch) and launched Latuda
2011Launched Incivek
2014Launched Contrave
2016Named Agency of the Year by both PM360 and MM&M
2017Launched the immune-oncology brand Imfinzi/Launched 57th drug to market
2018Launched DTC campaign for Coolief. Dale Taylor declines 35th purchase offer for AbelsonTaylor
2019Jeff Berg takes the wheel as agency President
2020Moved into new office just in time to seamlessly transition to working from home
2021Exceeded revenue goals despite the challenges of a global pandemic
2022Became part of newly formed AT Group along with sister agency AT Nutrient
End of timeline.
Explore how our approach turns dreams into reality
Visionary
strategy
One part right brain. One part left brain. We combine science, strategy, and creativity to exceed the goals of our clients.
Imaginative
solutions
It takes unique insights to push past the unexpected and tell a brand story that inspires action.
Measurable
success
We determine the best way to measure success for a business challenge, and continually analyze it to make sure the brand breaks through.