Delivering a Return on Imagination to fuel brand success

Four decades of measurable success

Our 40+ years of expertise drives brand interaction at pivotal healthcare decision points. With brand ROI always at the center of our strategy, we design award-winning solutions for print, broadcast video, and digital that deliver measurable results.

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1981Agency opens
1989First pharma drug launch, Cardene
1992Launched Ambien
1994Med Ad News of the Year for Hytrin
1995Med Ad News of the Year for Biaxin/Launched Prevacid
1996Med Ad News of the Year for Prevacid
1997Dale Taylor turns down purchase offer for AbelsonTaylor
1999Launched Actos
200120th anniversary celebration
2002Launched Neulasta
2003In a radical rebranding initiative, the agency removes the hyphen between Abelson and Taylor
2004First DTC campaign, Zimmer Gender Knee/Launched Tarceva
2005Agency ownership shifts as Dale Taylor offers equity status to 13 employees
2009CLIO Award for Trabecular Metal 'Take Hold' campaign
2010First HCP iPad app in the industry (1 month after iPad launch)/Launched Latuda
2011Launched Incivek
2014Launched Contrave
2016'Double' Agency of the Year - PM360 and MM&M
2017Launched the immune-oncology brand Imfinzi/Launched 57th drug to market
2018Launched new DTC campaign for Coolief. Dale declines 35th purchase offer for AbelsonTaylor
2019Jeff Berg takes the wheel as agency President
2020Moved into new office just in time to seamlessly transition to working from home
2021Exceeded revenue goals despite the challenges of a global pandemic
2022Along with our sister agency, AT Nutrient, joined the newly formed AT Group
End of timeline.

Explore how our approach turns dreams into reality


One part right brain. One part left brain. We combine science, strategy, and creativity to exceed the goals of our clients.


It takes unique insights to push past the unexpected and tell a brand story that inspires action.


No matter how we measure success for a business challenge, we continually analyze it to make sure the brand breaks through.

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