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And great things?

Welcome to a place where 400+ diverse backgrounds unite toward one common interest—to achieve great things both in and out of the office. Whether you work your magic with networks, numbers, clients, or concepts, there’s no better place to begin or grow your career. Listen to some of the people you’ll be working with every day tell you about their experiences at AbelsonTaylor. Then look through our current openings to see where we fit in your future. You can also stay up-to-date on openings by following us on Facebook, Twitter, and LinkedIn.

What’s it like to work at AbelsonTaylor?

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Director Engagement Strategy

The Director of Engagement Strategy and Analytics will be primarily responsible for providing leadership and strategic guidance for all digital projects and initiatives and RM programs for assigned accounts. The goal is to provide guidance that takes into account the customer journey and lifecycle and to coordinate this with a channel plan that outlines the most efficient path to connect with that customer. Successful candidates will demonstrate a history of creating innovative and effective digital initiatives as well as customer loyalty programs and maximizing the usage of applicable customer data. This position requires a sound understanding of current and emerging interactive vehicles that impact digital communications.

Functions and Responsibilities
Serves as a thought leader in aligning digital marketing strategies under a client’s business goals andobjectives
Directly manage digital strategy team members for all assigned accounts to determine client digital andrelationship management needs and provide strategic framework to answer those needs. Work inpartnership with the agency’s account directors to ensure that resource needs and strategic needs arefully met.
Client thought leader in aligning integrated marketing strategies under a client’s business goals andobjectives; direct client communication to sell in new strategies and executions
Serve as Agency lead for process improvement and other critical initiatives, as assigned
Manage assigned digital and the RM strategists to provide account teams with consistent, valuable andrelevant guidance
Lead efforts to evaluate digital and RM programs and tactics that coordinate multiple customer touchpoints to optimize successful consumer experience
Work with account team to identify opportunities and determine and prioritize project scope andbusiness specifications
Provide strategic insights and support, as assigned, for new business opportunities
Demonstrate leadership and expertise in key digital analysis and performance including GoogleAnalytics, SEO, UX/UI
Provide regular client team education on digital and RM philosophies, trends and insights
Qualifications:
Bachelor’s degree in related field, preferably quantitative, business, math or economics withquantitative work experience
Deep background in data creation, manipulation, analysis and management
Strong basic statistics background (preferred)
Broad, evidenced experience in mobile marketing
Possess an expertise in new and emerging digital channels, tactics and media
Experiential knowledge of integrated marketing and digital disciplines as well as Direct Marketing,including testing, tracking and measurement
Superior communication, budgeting, project management and planning skills
10+ years of digital strategy experience
Healthcare and agency experience strongly desired

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Senior Account Executive

The Senior Account Executive is an experienced Account Executive who has proven to be an effective administrator and builder of client relationships. The Senior Account Executive takes on a more strategic role in account development and serves as a liaison to the client on internal agency processes for effective project management. The Senior Account Executive has primary responsibility for marshaling the resources of the agency and ensuring that each aspect of project development is handled flawlessly and on schedule.

A major part of an SAE’s responsibilities is to manage and educate clients on the necessary timing needed to complete each agency function in a quality fashion in order to meet project objectives on strategy and in the most economical way possible.


Functions and Responsibilities

  •  Proactively engages client in discussions regarding implementation of all projects, and approaches problem-solving with a solution orientation
  •  Ability to quickly and thoroughly respond to multiple, simultaneous client and internal queries
  •  Demonstrates command of agency processes in the building and developing of business relationships.
  •  Manages all internal processes efficiently and effectively through completion
  • Has a thorough understanding of creative processes, provides effective direction to the creative team and is supportive of the creative needs in meeting client objectives
  • Provides accurate and prompt documentation of client decisions/discussions/direction to the agency team by sending internal e-mail recaps and detailed conference reports
  •  Contributes to building and implementing a strong well-rounded tactical plan in support of promotional strategies for the brand
  •  Ensures the flawless execution of tactics through broad oversight including but not limited to creating job start forms with appropriate level of detail; reviewing job start forms with Supervisor prior to job start meetings; creating appropriate project budgets and timelines evaluating copy and layout for appropriateness and strategic focus and identifying issues to be addressed throughout the project development process
  • Manages daily marketing and advertising activities, client requests and related tasks for assigned accounts and supports the Account Supervisor in all requests on a daily basis
  •  Ability to handle multiple projects with the ability to efficiently and appropriately delegate to staff while maintaining ownership of day-to-day tactical management
  • Manages and monitors budgets for assigned accounts including weekly costs-to-date. This area can include initiating changes of scope, revising job start forms, initiating estimates, issuing re-estimates, overseeing overall team efficiency and the preparing monthly financial reports.
  •  Monitors client billing reports and ensures that financials are kept current
  •  Reads key medical journals and remains updated on brand and therapeutic areas
  •  Develops a sense of partnership with client, regularly visits client in business settings, and attends at least one national convention per year with client
  • Becomes familiar and works effectively with client’s medical/regulatory/legal promotion review and approval process
  • Initiates and leads client status meetings and conference calls with client
  •  Participates in determining market research objectives, attends market research, helps analyze results and contributes to agency recommendations regarding research findings
  • Leads, teaches and guides the Account Executive and Assistant Account Executive on the brand
  • Demonstrates an understanding of brand strategy, clinical studies and terms, and the important differences between the various audiences that effect the brand (physician, retail, managed care and institutional markets)
  •  Develops a thorough understanding of the brand’s competitive landscape and remains current on competitive issues
  •  Acts as main client contact for project initiation and discussion
  •  Builds trust and maintains open and clear communication with client and internal team
  •  Collaborates with the media department to develop media plans in support of brand strategy

 

 

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Senior Manager Engagement Strategy

Job Summary: The Sr. Manager of Engagement Strategy will be primarily responsible for providing strategic guidance for all digital, social and RM programs for assigned accounts. The focus is on developing strategic solutions to client digital as well as customer relationship management needs. The goal is to provide guidance that takes into account the customer journey and lifecycle and to coordinate this with a channel plan that outlines the most efficient path to connect with that customer and deliver on brand goals. Successful candidates will demonstrate a history of creating innovative and effective digital initiatives within a multi-channel ecosystem; paid, owned, and earned social programs and customer loyalty programs. Candidates will be able to show how their use of customer data and program analytics impacts their approach and program results This position requires a sound understanding of current and emerging interactive vehicles that impact digital communications.

 

Key Responsibilities:

  • Serves as a thought leader in aligning digital marketing strategies under a client’s business goals and objectives
  • Serve as the consultant manager for all assigned accounts to determine client digital, social, and relationship management needs and provide strategic framework to answer those needs. Work in partnership with the agency’s account directors to ensure that resource needs and strategic needs are fully met.
  • Demonstrate leadership and expertise in key digital analysis and performance including Google Analytics, SEO, UX/UI, RM and Social engagement
  • Lead the creation of program measurement strategies and oversee the monthly/quarterly analytics reports, providing guidance to analysts and developing actionable insights to deliver to the client.
  • Synthesize research and business data into insight and idea generation as well as scope definition and recommended approach for major initiatives
  • Understands how brands and various customers interact and the role technology plays in this relationship
  • Work with the Manager, Social Marketing to incorporate social initiatives(paid and owned) into digital campaigns wherever prudent
  • Work with the media team to maximize digital media campaigns and integrate media reporting into larger program analytics
  • Manage assigned engagement strategists to provide account teams with consistent, valuable and relevant guidance
  • Lead efforts to evaluate digital and RM programs and tactics that coordinate multiple customer touch points to optimize successful consumer experience
  • Work with account team to identify opportunities and determine and prioritize project scope and business specifications
  • Provide strategic insights and support, as assigned, for new business opportunities
  • Provide regular client team education on digital and RM philosophies, trends and insights

 

Requirements:

  • Bachelors degree in related field, preferably quantitative, business, math or economics with quantitative work experience
  • Deep background in data creation, manipulation, analysis and management
  • Strong basic statistics background (preferred)
  • Broad, evidenced experience in mobile marketing
  • Possess an expertise in new and emerging digital channels, tactics and media
  • Experiential knowledge of integrated marketing and digital disciplines as well as Direct Marketing, including testing, tracking and measurement
  • Superior communication, budgeting, project management and planning skills
  • 7-9 years of digital strategy experience
  • Healthcare experience strongly desired

Apply

Account Supervisor

The Account Supervisor role is to be the day-to-day strategic and tactical lead for assigned client’s brands.This person will work with the client and the agency teams to determine and implement the strategies and tactics that will achieve brand objectives. This individual proactively engages clients in discussions regarding strategy, tactical options, finances/budget and conflict management using a proactive, solution orientation. The Account Supervisor builds and maintains positive, lasting client relationships based on helping the client achieve marketing objectives with a continual view on the future needs of the brand. The Account Supervisor effectively manages agency resources to meet and exceed client expectations while maintaining appropriate agency profitability.

 

The Account Supervisor develops, coaches, trains, supervises and oversees the job functions of the Senior Account Executive, Account Executive and Assistant Account Executive, establishing direction and priorities as required. As the agency team leader, the Account Supervisor also establishes direction and priorities for the creative team and other indirect reports.

 

Functions and Responsibilities

 

  • Professionally represent the agency to current and potential clients, industry peers and vendors
  • Gain a thorough understanding of clients’ business and competition to provide strategic planning anddirection on assigned accounts
  • Effectively supervise accounts with the primary goal being the achievement of clients’ marketing objectives
  • Ascertain clients’ marketing communications needs, and effectively communicate them to Creative, Media and other appropriate departments and/or executives, all the while serving as client advocates within the agency
  • Write and prepare of marketing communications plans and proposals
  • Communicate clearly and concisely in formal and informal verbal presentations and written documents
  • Provide clients with unsolicited team-generated ideas on improving their business
  • Develop and present the agency’s recommendations and point of view to clients
  • Ensure that accurate notes are taken at meetings so that key points and required action steps are concisely summarized in conference reports or other appropriate communications and are distributed on a timely basis
  • Be proactive in recognizing and reporting new business opportunities
  • Manage the AT team’s contribution to market research projects — both qualitative and quantitative
  • Supervise the development and administration of the clients’ budgets and ensure that the agency team operates within those budgets
  • Negotiate changes in client budgets to reflect changing client demands
  • Maintain efficient and cost-effective management of agency resources and personnel, with a minimum of stress
  • Monitor and evaluate the cost of outside services vs. market value and client value
  • Work successfully with other client agencies and partners to develop and manage synergistic strategies, programs and tactics
  • Utilize appropriate agency departments as required, and skillfully delegate without giving up responsibility, control and authority
  • Continually keep management/supervisors informed and involved in assigned accounts
  • Effectively interact with appropriate agency executives and staff, making recommendations to management in reference to the redistribution of workloads
  • Ensure that team members are familiar with, and are following, established agency policies and procedures, i.e., maintenance of account files, approval processes, maintenance of timesheets, status reports, etc.
  • Be ready, willing and able to travel frequently to the clients’ place of business, market research events, conventions, etc. as needed to maintain and grow the business
  • Participate, where time permits, in new business pitches


Personal Characteristics/Attributes

The Account Supervisor is required to possess a minimum of a Bachelors degree with emphasis in advertising/marketing and /or communications with at least 4 years of agency or client-related pharma experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, agency finance, etc. He/she will be expected to analyze, apply and implement strategic thinking on all assigned brands, possess excellent verbal and written communication skills (including formal presentations), demonstrate good interpersonal and personnel management skills, as well as have the ability to work independently. It is imperative that this individual have a complete understanding of the

principles of marketing and communications planning. The Account Supervisor is expected to model leadership within the agency and with clients in managing daily responsibilities, and in making sound business decisions and marketing recommendations.

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IT Service Desk Specialist

The focus of this position is to develop experience and competence in all tasks associated with users’ computer problems, including triage and troubleshooting. Technical experience in the various software and hardware including Windows/Mac builds, LAN administration, Microsoft Windows and Office knowledge, and other software and hardware is required. Work should be completed efficiently, with minimal errors. Develop flexibility to manage time and work order assignments and priorities.
All experiences and requirements included in the IT Technician position are expected in this position.

• Computer skills required
– Experience including Windows, macOS, MS Office, hardware components, and all other software used by AT
– An understanding of how the network, servers, domain controllers, databases, software deployment servers work
– Knowledge of Windows servers
– Well-versed in ticketing system including administration and reporting
– Familiarity with Active Directory and other deployment software
– Manage phone and fax systems
– Manage keycard system
– Resolve support requests by phone, email, or in person
– Knowledge of Office 365 & Azure
• Able to troubleshoot hardware, operating systems, applications, and peripherals
• Able to troubleshoot Mac and Windows configurations
• Experience with disk imaging
• Understanding of applications used by AT including Microsoft Office, Outlook, Exchange, Acrobat, and IE
• Basic understanding of Active Directory software deployment, domain users and computers, network printers, hosted services and LAN issues
• Able to troubleshoot remote connectivity, including wireless, VPN, and FTP
• Able to troubleshoot and manage mobile devices
• Demonstrate effective organizational skills and the ability to comprehend and follow procedures
• Manage multiple priorities, ensuring that all assignments are completed in a timely manner
• Able to effectively manage loaner device pools and other shared resources
• Able to communicate technical issues in non-technical terms
• Perform user training
• Produce documentation
• Assist other IT staff and escalate issues as needed
• Resolve support requests by phone, email, or in person
• Follow and enforce the Network Security Policy and departmental policies and procedures
• Excellent oral and written communication skills for client interactions
• Strong customer relations skills; team work; and work with a sense of urgency to resolve client requests for help
• Understand deviations from standards require escalation
• Eager to learn new technologies
• Provide innovative solutions
• Reporting requirements to meet business solutions
• Obtain necessary approvals
• Awareness of inventory control
• Compliant with our Asset Management System
• Maintain confidentiality
• Able to adapt to change and exercise flexibility as required including working flexible night/weekend hours on occasion when necessary or working an alternate shift
• Able to lift and carry 40 lbs
• Able to work under pressure
• Able to deal professionally with managers and peers
• Self-motivated; work independently
• Display innovation on the job
• Participate in researching new technologies
• Optional experience, may be required
– Perform user administration
– Understand tape backups


• Other experience required
– Ability to deal professionally with peers. Strong interpersonal skills with supervisors and peers
– Strong work ethic
– Works well under pressure
– Displays initiative and innovation on the job
– Uses time and other resources efficiently
– Eager to learn new technologies
– Able to adapt to change and exercise flexibility as required including working flexible night/weekend hours on occasion when necessary or working an alternate shift
– On-call availability
– Sitting for extended periods of time
– Dexterity of hands and fingers to operate a computer keyboard, mouse, power tools, and to handle other computer components
– Lifting and transporting of moderately heavy objects, such as computers and peripherals

Personal Characteristics/Attributes
• Ability to work effectively with persons at all levels of the organization and to represent the organization professionally in the community
• Strong understanding of the organization’s goals and objectives
• Exceptional written and oral communication skills
• Exceptional interpersonal skills, with a focus on listening and questioning skills
• Strong documentation skills
• Ability to conduct research into a wide range of computing issues as required
• Ability to absorb and retain information quickly
• Ability to present ideas in user-friendly language to non-technical staff and end users
• Keen attention to detail
• Proven analytical and problem-solving abilities
• Ability to effectively prioritize and execute tasks in a high-pressure environment
• Exceptional customer service orientation
• Experience working in a team-oriented, collaborative environment

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Account Director

The Account Director and Associate Account Director is responsible for the overall management of agency-assigned brands, for supporting and developing the strategic definition for the brands, and for generating incremental business for the agency. They are responsible for the effective and efficient operation of all account service functions for the staff assigned to them. This individual continually strives to find ways to plan the effective implementation of the annual statement of work (SOW) and appropriately grow the client’s business. They serve as a role model for their team by helping staff members grow and assuring a vibrant, cohesive staff. They may work across several smaller accounts or one large account. Distinctly, the Account Director independently manages a brand with minimal oversight and has autonomy to develop full strategic plans and lead senior level client engagements. When the opportunity arises, they have the complete ability to conduct brand building conversations and are a primary resource clients look to as the agency’s representative on a strategic and policy level. Direct Reports Account Supervisor(s) on their respective brands. Functions and Responsibilities – Fosters strong client relationships and seeks ways to develop the clients’ brands by providing critical insights that build strong, solid, strategic and tactical recommendations – Stays on top of competitive and market dynamics and provides perspective on business/brand impact of these dynamics – Identifies brand and market challenges and provides client guidance on how to better understand (ie, market research recommendations) and address these challenges – Provides agency leadership and account management on their brands in terms of strategy and tactics which includes:

  • Ensuring brand strategy, messaging, and tactics that support brand position and overall objectives
  • Providing guidance to the creative team on brand strategy and collaborating with team to ensure adherence to the strategy
  • Overseeing cross-vendor relationships between the agency and all other external/internal supporting agencies or vendors
  • Providing oversight on development of annual SOWs to ensure jobs are aligned with clients financial expectations
  • Proactively identifying new brand opportunities in digital and working collaboratively with internal digital and technical teams to secure new business opportunities – Manages the relationship with key, internal stakeholders [IT, eMarketing, Multi-Channel Marketing, Medical/Regulatory, Account Planning, etc] to ensure departments are leveraged appropriately to support their client’s needs and to proactively provide value Account Director and Associate Account Director Manages, grows, and develops the accounts assigned to his/her group and maintains high level of performance of their teams.


  • Escalates any client-related issues to senior management and keeps them informed of the status of problems, significant plans, and meetings, as well as client organizational changes
  • Leads the preparation and presentation to client of annual strategic and tactical plans and significant interim programs, including quarterly plans
  • Acts as the agency lead and provides critical thinking during brand planning and product positioning and brand strategy development
  • Coordinates and collaborates with the Project Management Director on a regular basis to assess client needs and workload and to ensure overall client satisfaction
  • Leads and participates in new business endeavors and helps identify new business opportunities in and outside their client base
  • Oversees all aspects of employee lifecycle of the Account Supervisors assigned to their accounts including the onboarding, training and development, administering reviews to their team, and handling all Human Resource issues
  • Keeps on top of industry news, trends, and critical information related to their marketplaces which may include attending partner presentations or training and applies appropriate perspective to their brands
  • Accepts responsibility for tracking and adhering to AbelsonTaylor’s PTO and all Human Resource policies

All other duties as assigned Requirements

  • Minimum of a bachelor’s Degree with an emphasis in communications, marketing and/or business administration
  • Preferably, at least 6 years of prior experience in an advertising agency, particularly in account management, project management, and/or general agency operations, or experience in a senior marketing role within the pharmaceutical industry
  • A broad range of experience in a variety of businesses and industries is a definite asset as this individual will manage daily activities and recommend sound, strategic business decisions for the agency and clients
  • An in-depth understanding of the marketing/advertising process and possess strong strategic, analytical, and tactical skills are a requisite criterion for success
  • Periodic travel of approximately 10-20% of time is required

Apply

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