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Account Planner

Opportunity: HCP focused Account Planner/Senior Account Planner

Account Planning brings the customer to the forefront of the advertising process. Planners inspire the team to work with the customer in mind at every stage of advertising development—from strategy/positioning through creative.   The planner plays an important role in creating a deeper understanding of human behavior—customer insight. Planners have the ability to bridge together their understanding of the customer and the awareness of how this knowledge can be used within their business/brand. Planners are fully integrated members of the account team, working closely with account management and creatives.

Position:

  • Account Planner/Senior Account Planner with primary responsibility to focus on Healthcare Professional target for new business and potentially account related work
  • Reports to Director of Account Planning

Key Responsibilities:

  • Provide customer understanding/insights and strategic implications for new business pitches and potentially client account work (as time allows)
  • Key contributor to:   new business insights/target development, communication strategy/positioning, messaging development
  • Contributor to pitch presentations, creative briefs
  • Drive/consult on research related needs; HCP moderating critical part of position
  • Travel required with new business pitches

Qualities of a Good Planner:

  • Curiosity about what makes people think and act the way they do
  • Intuitive about people, brands and advertising
  • Ability to conceptualize and think strategically
  • Eclectic user of information—able to visualize meaning of numbers and generate hypotheses; accepts nothing at face value/challenges assumptions
  • Able to communicate well and argue a point of view coherently and concisely

Requirements:

  • Account Supervisor or Senior Account Supervisor level experience
  • Well versed in qualitative and quantitative research methodologies; experience with moderating a plus
  • Strong strategic skills
  • Experienced with/comfortable giving presentations
  • Good oral and written communication skills

Apply

Senior Project Managaer

The Senior Account Executive is an experienced Account Executive who has proven to be an effective administrator and builder of client relationships. The Senior Account Executive takes on a more strategic role in account development and serves as a liaison to the client on internal agency processes for effective project management. The Senior Account Executive has primary responsibility for marshaling the resources of the agency and ensuring that each aspect of project development is handled flawlessly and on schedule.

A major part of an SAE’s responsibilities is to manage and educate clients on the necessary timing needed to complete each agency function in a quality fashion in order to meet project objectives on strategy and in the most economical way possible.


Functions and Responsibilities

  •  Proactively engages client in discussions regarding implementation of all projects, and approaches problem-solving with a solution orientation
  •  Ability to quickly and thoroughly respond to multiple, simultaneous client and internal queries
  •  Demonstrates command of agency processes in the building and developing of business relationships.
  •  Manages all internal processes efficiently and effectively through completion
  • Has a thorough understanding of creative processes, provides effective direction to the creative team and is supportive of the creative needs in meeting client objectives
  • Provides accurate and prompt documentation of client decisions/discussions/direction to the agency team by sending internal e-mail recaps and detailed conference reports
  •  Contributes to building and implementing a strong well-rounded tactical plan in support of promotional strategies for the brand
  •  Ensures the flawless execution of tactics through broad oversight including but not limited to creating job start forms with appropriate level of detail; reviewing job start forms with Supervisor prior to job start meetings; creating appropriate project budgets and timelines evaluating copy and layout for appropriateness and strategic focus and identifying issues to be addressed throughout the project development process
  • Manages daily marketing and advertising activities, client requests and related tasks for assigned accounts and supports the Account Supervisor in all requests on a daily basis
  •  Ability to handle multiple projects with the ability to efficiently and appropriately delegate to staff while maintaining ownership of day-to-day tactical management
  • Manages and monitors budgets for assigned accounts including weekly costs-to-date. This area can include initiating changes of scope, revising job start forms, initiating estimates, issuing re-estimates, overseeing overall team efficiency and the preparing monthly financial reports.
  •  Monitors client billing reports and ensures that financials are kept current
  •  Reads key medical journals and remains updated on brand and therapeutic areas
  •  Develops a sense of partnership with client, regularly visits client in business settings, and attends at least one national convention per year with client
  • Becomes familiar and works effectively with client’s medical/regulatory/legal promotion review and approval process
  • Initiates and leads client status meetings and conference calls with client
  •  Participates in determining market research objectives, attends market research, helps analyze results and contributes to agency recommendations regarding research findings
  • Leads, teaches and guides the Account Executive and Assistant Account Executive on the brand
  • Demonstrates an understanding of brand strategy, clinical studies and terms, and the important differences between the various audiences that effect the brand (physician, retail, managed care and institutional markets)
  •  Develops a thorough understanding of the brand’s competitive landscape and remains current on competitive issues
  •  Acts as main client contact for project initiation and discussion
  •  Builds trust and maintains open and clear communication with client and internal team
  •  Collaborates with the media department to develop media plans in support of brand strategy

 

 

Apply

Project Manager

A Project Manager typically work across several small brands or one large brand leading the internal team to ensure projects are executed at the highest quality level, on time, and within budget. Distinctly, the Project Manager II roles can accomplish their work more autonomously and will begin to take on more complex projects. The PM II is an experienced PM who has demonstrated a high level of proficiency in managing projects from initiation to completion and is consistently effective in obtaining results from their project teams.

Functions and Responsibilities

– Secures all information necessary, including functional and business requirements, to create  job start documentation including development of project timelines, necessary contingency plans, and proactively manages timeline based on scope changes and work breakdowns

– Develops project estimates and when necessary works with production and other agency departments (ie, art buying) on identifying and compiling outside vendor costs

– Manages project budgets and ensures projects stay within budget by monitoring scope progress, identifying work breakdowns, ensuring appropriate resources are being used, and proactively estimating for project changes

– Generates required financial reporting and tracking as required for the project

– Compiles or acquires all necessary production and technical specifications and requirements at the onset of the project necessary to develop and deploy all media projects and partners with production on creating production schedules

– Identifies potential risks by identifying work breakdowns and scope changes and proactively works to mitigate these risks

– Provides recommendations and solutions for project contingencies or re planning project needs

– Identifies appropriate agency resources and staff needed for project-related meetings throughout the lifecycle of the project

– Manages agency resources to ensure all key milestones are being met and appropriate staff is being engaged at the various steps in the job

– Leads all internal project-related meetings and leads the discussion and negotiation around project timing, budget, and deliverables

– Drives decisions and actionable output during project-related meetings by leveraging collaboration, negotiation, and critical thinking

– Works closely with their Account Management counterparts to assess client needs and deliverables and ensuring project expectations are met Works with their Account Management counterparts to run all project initiation meetings and begins the process in Electronic Routing System (ERS) and to assess appropriate financial reporting needs for their accounts and leads the monthly development of these reports, including providing top-level summaries

– As part of the project initiation meetings and project status meetings

– Attends client MRL reviews (client dependent) to document client changes and ensure comments are consistent across the piece and will be understandable to the internal team

– Aligns with Account Management on conference reports issued to clients

– Oversees Project Coordination on routing and approval process, on documenting all client changes and requests and elevates any related issues to Project Director

– Leads all project close-out meetings communicating any necessary action items and provides insights and recommendations for future project optimization and process improvements

– Accepts responsibility for tracking and adhering to AbelsonTaylor’s PTO and all Human  

Requirements

– Minimum of a bachelor’s degree with emphasis in advertising/marketing and/or communications

– Preferably, at least 2 years (3-4 years for the Project Manager II role) of agency or client-related pharma experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, agency finance, etc

– It is imperative that this individual have a complete understanding of the principles of marketing and communications planning

– Periodic travel is required

Apply

Clinical Research Associate for Pharmaceutical Ad Agency

Clinical Research Associate

 

The Clinical Research Associate (CRA) for our Pharmaceutical Ad Agency is responsible for the scientific accuracy of biotechnology and pharmaceutical advertisements. Since the advertisements are produced for the professional market, all material must be checked for factual accuracy as well as adequately supported with current scientific research from leading journals and publications. Therefore, the CRA primarily works with the copywriter to confirm the content of ads for the medical professional and consumer markets. The CRA also works directly with all members of the brand team and provides complimentary support for other CRAs, all of whom work on a diverse range of pharmaceutical products. This position provides general knowledge of the marketing field as well as a fun and driven work environment which encourages participation in outings, team sports, and $2 Friday lunches.  Ideally, one must have a general interest in analyzing material presented in research publications as well as an overall attention to detail. A biology or life sciences background is required..

Apply

Senior Account Executive w/Pharmaceutical experience

The Senior Account Executive is an experienced Account Executive who has proven to be an effective administrator and builder of client relationships. The Senior Account Executive takes on a more strategic role in account development and serves as a liaison to the client on internal agency processes for effective project management. The Senior Account Executive has primary responsibility for marshaling the resources of the agency and ensuring that each aspect of project development is handled flawlessly and on schedule.

A major part of an SAE’s responsibilities is to manage and educate clients on the necessary timing needed to complete each agency function in a quality fashion in order to meet project objectives on strategy and in the most economical way possible.


Functions and Responsibilities

  •  Proactively engages client in discussions regarding implementation of all projects, and approaches problem-solving with a solution orientation
  •  Ability to quickly and thoroughly respond to multiple, simultaneous client and internal queries
  •  Demonstrates command of agency processes in the building and developing of business relationships.
  •  Manages all internal processes efficiently and effectively through completion
  • Has a thorough understanding of creative processes, provides effective direction to the creative team and is supportive of the creative needs in meeting client objectives
  • Provides accurate and prompt documentation of client decisions/discussions/direction to the agency team by sending internal e-mail recaps and detailed conference reports
  •  Contributes to building and implementing a strong well-rounded tactical plan in support of promotional strategies for the brand
  •  Ensures the flawless execution of tactics through broad oversight including but not limited to creating job start forms with appropriate level of detail; reviewing job start forms with Supervisor prior to job start meetings; creating appropriate project budgets and timelines evaluating copy and layout for appropriateness and strategic focus and identifying issues to be addressed throughout the project development process
  • Manages daily marketing and advertising activities, client requests and related tasks for assigned accounts and supports the Account Supervisor in all requests on a daily basis
  •  Ability to handle multiple projects with the ability to efficiently and appropriately delegate to staff while maintaining ownership of day-to-day tactical management
  • Manages and monitors budgets for assigned accounts including weekly costs-to-date. This area can include initiating changes of scope, revising job start forms, initiating estimates, issuing re-estimates, overseeing overall team efficiency and the preparing monthly financial reports.
  •  Monitors client billing reports and ensures that financials are kept current
  •  Reads key medical journals and remains updated on brand and therapeutic areas
  •  Develops a sense of partnership with client, regularly visits client in business settings, and attends at least one national convention per year with client
  • Becomes familiar and works effectively with client’s medical/regulatory/legal promotion review and approval process
  • Initiates and leads client status meetings and conference calls with client
  •  Participates in determining market research objectives, attends market research, helps analyze results and contributes to agency recommendations regarding research findings
  • Leads, teaches and guides the Account Executive and Assistant Account Executive on the brand
  • Demonstrates an understanding of brand strategy, clinical studies and terms, and the important differences between the various audiences that effect the brand (physician, retail, managed care and institutional markets)
  •  Develops a thorough understanding of the brand’s competitive landscape and remains current on competitive issues
  •  Acts as main client contact for project initiation and discussion
  •  Builds trust and maintains open and clear communication with client and internal team
  •  Collaborates with the media department to develop media plans in support of brand strategy

 

 

Apply

Account Director with Pharmaceutical Experience

The Account Director and Associate Account Director is responsible for the overall management of agency-assigned brands, for supporting and developing the strategic definition for the brands, and for generating incremental business for the agency. They are responsible for the effective and efficient operation of all account service functions for the staff assigned to them. This individual continually strives to find ways to plan the effective implementation of the annual statement of work (SOW) and appropriately grow the client’s business. They serve as a role model for their team by helping staff members grow and assuring a vibrant, cohesive staff. They may work across several smaller accounts or one large account. Distinctly, the Account Director independently manages a brand with minimal oversight and has autonomy to develop full strategic plans and lead senior level client engagements. When the opportunity arises, they have the complete ability to conduct brand building conversations and are a primary resource clients look to as the agency’s representative on a strategic and policy level. Direct Reports Account Supervisor(s) on their respective brands. Functions and Responsibilities – Fosters strong client relationships and seeks ways to develop the clients’ brands by providing critical insights that build strong, solid, strategic and tactical recommendations – Stays on top of competitive and market dynamics and provides perspective on business/brand impact of these dynamics – Identifies brand and market challenges and provides client guidance on how to better understand (ie, market research recommendations) and address these challenges – Provides agency leadership and account management on their brands in terms of strategy and tactics which includes:

·         Ensuring brand strategy, messaging, and tactics that support brand position and overall objectives

·         Providing guidance to the creative team on brand strategy and collaborating with team to ensure adherence to the strategy

·         Overseeing cross-vendor relationships between the agency and all other external/internal supporting agencies or vendors

·         Providing oversight on development of annual SOWs to ensure jobs are aligned with clients financial expectations

·         Proactively identifying new brand opportunities in digital and working collaboratively with internal digital and technical teams to secure new business opportunities – Manages the relationship with key, internal stakeholders [IT, eMarketing, Multi-Channel Marketing, Medical/Regulatory, Account Planning, etc] to ensure departments are leveraged appropriately to support their client’s needs and to proactively provide value Account Director and Associate Account Director Manages, grows, and develops the accounts assigned to his/her group and maintains high level of performance of their teams.


– Escalates any client-related issues to senior management and keeps them informed of the status of problems, significant plans, and meetings, as well as client organizational changes

– Leads the preparation and presentation to client of annual strategic and tactical plans and significant interim programs, including quarterly plans

– Acts as the agency lead and provides critical thinking during brand planning and product positioning and brand strategy development

– Coordinates and collaborates with the Project Management Director on a regular basis to assess client needs and workload and to ensure overall client satisfaction

– Leads and participates in new business endeavors and helps identify new business opportunities in and outside their client base

– Oversees all aspects of employee lifecycle of the Account Supervisors assigned to their accounts including the onboarding, training and development, administering reviews to their team, and handling all Human Resource issues

– Keeps on top of industry news, trends, and critical information related to their marketplaces which may include attending partner presentations or training and applies appropriate perspective to their brands

– Accepts responsibility for tracking and adhering to AbelsonTaylor’s PTO and all Human Resource policies

All other duties as assigned Requirements

– Minimum of a bachelor’s Degree with an emphasis in communications, marketing and/or business administration

– Preferably, at least 6 years of prior experience in an advertising agency, particularly in account management, project management, and/or general agency operations, or experience in a senior marketing role within the pharmaceutical industry

– A broad range of experience in a variety of businesses and industries is a definite asset as this individual will manage daily activities and recommend sound, strategic business decisions for the agency and clients

– An in-depth understanding of the marketing/advertising process and possess strong strategic, analytical, and tactical skills are a requisite criterion for success

– Periodic travel of approximately 10-20% of time is required

Apply

Account Supervisor with Pharmaceutical Experience

The Account Supervisor role is to be the day-to-day strategic and tactical lead for assigned client’s brands.This person will work with the client and the agency teams to determine and implement the strategies and tactics that will achieve brand objectives. This individual proactively engages clients in discussions regarding strategy, tactical options, finances/budget and conflict management using a proactive, solution orientation. The Account Supervisor builds and maintains positive, lasting client relationships based on helping the client achieve marketing objectives with a continual view on the future needs of the brand. The Account Supervisor effectively manages agency resources to meet and exceed client expectations while maintaining appropriate agency profitability.

 

The Account Supervisor develops, coaches, trains, supervises and oversees the job functions of the Senior Account Executive, Account Executive and Assistant Account Executive, establishing direction and priorities as required. As the agency team leader, the Account Supervisor also establishes direction and priorities for the creative team and other indirect reports.

 

Functions and Responsibilities

 

•Professionally represent the agency to current and potential clients, industry peers and vendors

•Gain a thorough understanding of clients’ business and competition to provide strategic planning anddirection on assigned accounts

•Effectively supervise accounts with the primary goal being the achievement of clients’ marketing objectives

•Ascertain clients’ marketing communications needs, and effectively communicate them to Creative, Media and other appropriate departments and/or executives, all the while serving as client advocates within the agency

•Write and prepare of marketing communications plans and proposals

•Communicate clearly and concisely in formal and informal verbal presentations and written documents

•Provide clients with unsolicited team-generated ideas on improving their business

•Develop and present the agency’s recommendations and point of view to clients

•Ensure that accurate notes are taken at meetings so that key points and required action steps are concisely summarized in conference reports or other appropriate communications and are distributed on a timely basis

•Be proactive in recognizing and reporting new business opportunities

•Manage the AT team’s contribution to market research projects — both qualitative and quantitative

•Supervise the development and administration of the clients’ budgets and ensure that the agency team operates within those budgets

•Negotiate changes in client budgets to reflect changing client demands

•Maintain efficient and cost-effective management of agency resources and personnel, with a minimum of stress

•Monitor and evaluate the cost of outside services vs. market value and client value

•Work successfully with other client agencies and partners to develop and manage synergistic

strategies, programs and tactics

•Utilize appropriate agency departments as required, and skillfully delegate without giving up

responsibility, control and authority

•Continually keep management/supervisors informed and involved in assigned accounts

•Effectively interact with appropriate agency executives and staff, making recommendations to

management in reference to the redistribution of workloads

•Ensure that team members are familiar with, and are following, established agency policies and procedures, i.e., maintenance of account files, approval processes, maintenance of timesheets, status reports, etc.

•Be ready, willing and able to travel frequently to the clients’ place of business, market research events, conventions, etc. as needed to maintain and grow the business

•Participate, where time permits, in new business pitches


Personal Characteristics/Attributes

The Account Supervisor is required to possess a minimum of a Bachelors degree with emphasis in advertising/marketing and /or communications with at least 4 years of agency or client-related pharma experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, agency finance, etc. He/she will be expected to analyze, apply and implement strategic thinking on all assigned brands, possess excellent verbal and written communication skills (including formal presentations), demonstrate good interpersonal and personnel management skills, as well as have the ability to work independently. It is imperative that this individual have a complete understanding of the

principles of marketing and communications planning. The Account Supervisor is expected to model leadership within the agency and with clients in managing daily responsibilities, and in making sound business decisions and marketing recommendations.

Apply

Account Planner

Opportunity: HCP focused Account Planner/Senior Account Planner

Account Planning brings the customer to the forefront of the advertising process. Planners inspire the team to work with the customer in mind at every stage of advertising development—from strategy/positioning through creative.   The planner plays an important role in creating a deeper understanding of human behavior—customer insight. Planners have the ability to bridge together their understanding of the customer and the awareness of how this knowledge can be used within their business/brand. Planners are fully integrated members of the account team, working closely with account management and creatives.

Position:

  • Account Planner/Senior Account Planner with primary responsibility to focus on Healthcare Professional target for new business and potentially account related work
  • Reports to Director of Account Planning

Key Responsibilities:

  • Provide customer understanding/insights and strategic implications for new business pitches and potentially client account work (as time allows)
  • Key contributor to:   new business insights/target development, communication strategy/positioning, messaging development
  • Contributor to pitch presentations, creative briefs
  • Drive/consult on research related needs; HCP moderating critical part of position
  • Travel required with new business pitches

Qualities of a Good Planner:

  • Curiosity about what makes people think and act the way they do
  • Intuitive about people, brands and advertising
  • Ability to conceptualize and think strategically
  • Eclectic user of information—able to visualize meaning of numbers and generate hypotheses; accepts nothing at face value/challenges assumptions
  • Able to communicate well and argue a point of view coherently and concisely

Requirements:

  • Account Supervisor or Senior Account Supervisor level experience
  • Well versed in qualitative and quantitative research methodologies; experience with moderating a plus
  • Strong strategic skills
  • Experienced with/comfortable giving presentations
  • Good oral and written communication skills

Apply

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