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And great things?

Welcome to a place where 400+ diverse backgrounds unite toward one common interest—to achieve great things both in and out of the office. Whether you work your magic with networks, numbers, clients, or concepts, there’s no better place to begin or grow your career. Listen to some of the people you’ll be working with every day tell you about their experiences at AbelsonTaylor. Then look through our current openings to see where we fit in your future. You can also stay up-to-date on openings by following us on Facebook, Twitter, and LinkedIn.

What’s it like to work at AbelsonTaylor?

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Senior Media Planner

Senior Media Planners are responsible for both digital and non-digital channels outside of Paid Search (PPC), and are the central point of contact for the internal and external clients/partners for assigned accounts. They are chiefly responsible for the development of the media schedule and reporting changes to the account team as well as fielding requests and consulting. They are responsible for the tactical oversight of the plan and, along with the Media Supervisor and Media Director, developing and adjusting the strategy for the plan. Planners may manage Media Assistant’s work to coordinate with production, billing departments as well as supplier partners to implement the schedule.

 

The primary difference between a Media Planner and Sr. Media Planner is experience, a higher level of independent function, and consistent handling of both digital and non-digital elements with equal ability.

FUNCTIONS AND RESPONSIBILITIES:

a)     Collect initial parameters

b)     Perform plan research (work with Media Coordinators to obtain audience behavior information, competitive activity)

c)     Coordinate with Media Supervisor and/or Media Director to develop primary media objectives, strategies and frequency goals.

d)     Investigate and select vehicles, create schedule to achieve goals.

e)     Identify synergies between digital and non-digital non-personal selling advertising tactics and develop integrated plans

f)     Oversee and coordinate all schedule management functions. The Senior Planner may share in implementation duties should department bandwidth issues create need. Otherwise, Planners will delegate to and manage implementation tasks performed by the Media Cooridnator

g)     Manage monthly client flowchart and budget summary updates for all digital media buys

h)     Key media liaison with account team, client

i)     Leader of all account team and client meetings, unless designated to Media Supervisor or Media Director.

j)     Provide media opportunities for schedule improvements, value-added service action steps.

k)     Develop or review all key schedule reports, including actual vs. goal for budget, reach/frequency, KPIs, etc.

l)     Monitor competitive activity, create reports, forecasts and implication statements & oversee data collection and input

m)   Attend post-test research and report with findings/actions to be taken.

n)     Review Metrics Reports and work with Media Supervisor and/or Media Director to present results with actionable insights.

o)     Attend industry events such as conventions, lunch and learns, workshops.

p)     Share in meeting with supplier community and taking action/writing POVs where necessary

q)     Help educate account services on media best practices and new vehicles.

 

PERSONAL CHARACTERISTICS/ATTRIBUTES:

a)     3 or more years media planning and buying experience                                                            

b)     Advanced knowledge of the MARS system, SRDS, or equivalent consumer planning systems preferred

c)     Working knowledge of primary industry research and resources in audience behaviors and vehicle performance (i.e. Manhattan, Forrester, comScore, Google Analytics, Google AdWords, etc.).

d)     Expertise in writing and presenting media plans to clients                                                       

e)     Advanced knowledge of the digital and non-digital publishing industry (preferably healthcare)

f)     Ability to implement a media plan (maintain schedule, coordinate with client or account team/ billing/production)                                                                                                                                                                                                                                                                                        Internal Agency Skills

a)     Demonstrates command of the agency process

b)     Manages all internal processes efficiently and effectively, ie. media estimates, job starts, client approvals

c)     Work effectively with all departments as a dedicated team player

 

Personal Skills/Attributes

a)     Bachelor's degree is preferred and/or equivalent job-related experience

b)     Demonstrates commitment/ positive attitude/ accountability

c)     Demonstrates financial and time management skills

d)     Working knowledge of Word, Excel, PowerPoint (required)

e)     Takes ownership for projects

f)     Maintains high standards on all work

g)     Understands the importance of time commitments

h)     Demonstrates attention to detail

i)     Organizes people and processes effectively

j)     Avoids details “falling through the cracks”

k)     Demonstrates business writing/verbal and analytical skills, ie; able to write/express recommendations and comparative analyses as appropriate

l)     A sense of how to interact appropriately and effectively with publishing sales representatives

m)   Demonstrates problem solving including use of creative and alternative solutions with supporting logical rationale

n)     A sense of how to interact appropriately and effectively with client to earn and maintain trust.

 

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Interactive Developer

The Interactive Developer works with development and creative team members to develop and extend interactive projects throughout the SDLC. The Interactive Developer assists in the creation, development and maintenance of interactive work with experience designing front-end interfaces leveraging backend infrastructure to meet the needs of the project. The Interactive Developer must have a solid understanding of current programming and object-oriented approaches. Work includes content creation and preparation for, but is not limited to the following:

  • Websites, including: microsites, portals, interactive visual aids and immersive experiences
  • Cross-platform mobile web applications
  • Native iOS and Android applications
  • Convention engagement pieces
  • Banner advertising & mobile engagement
  • Augmented reality

Functions and Responsibilities

  • Creative Development
  • Assists Associate Developers to recreate and prepare visual layouts for programming
  • Ensures creative integrity of visual mockups is maintained in programmed templates and interfaces
  • Assists in execution of application models to standards set by Manager of Interactive Development
  • Works collaboratively within Art Director/Copywriter/Producer/Developer team
  • Programming and Animation
  • Program using HTML5, CSS3, JavaScript, ActionScript 2, ActionScript3, Flex and other scripting languages, including: Objective-C, ASP.net and PHP
  • Develop creative animations using CSS3 that are appropriate for various delivery platforms with a fallback to jQuery animations for legacy browsers
  • Ability to hand-code and troubleshoot technical problems
  • Work in Object-Oriented Programming model/environment
  • Establish code classes to facilitate scalable, reusable code
  • Project Management
  • Assists in determining programming needs based on creative and functionality requirements
  • Ensures timeliness of development process and delivery of assets
  • Reviews each project for accuracy, functionality and ensures code quality before releasing to Quality Assurance team
  • Documents all work according to standards for distribution
  • Core Job Requirements
  • Minimum three (3) years professional development experience
  • Demonstrated success in the development of interactive projects, including
  • Strong working knowledge of HTML5 and CSS3
  • Strong working knowledge of JavaScript, AJAX and JavaScript libraries (jQuery, node.js, etc.)
  • Proficient in Adobe Photoshop and Illustrator able to translate layouts into programming templates
  • Understanding of best practices and code standards for web and local delivery
  • Working knowledge integrating HTML5 video, including optimizing file size and playback quality
  • Experience integrating front-end programming with middleware or back-end applications
  • Experience with version control, preferably Subversion
  • Experience with brand advertising, medical advertising, direct marketing, or promotions agencies
  • Self-starter with excellent time-management skills and the ability to meet challenging deadlines

Additional Desirable Talents and Skills

  • Experience developing native applications for iOS and/or Android
  • Experience customizing Wordpress, Drupal or other CMS modules and templates
  • Experience developing responsive and/or adaptive web projects
  • Able to deliver capabilities and other types of code-specific presentations to internal and
    external clients

Personal Characteristics/Attributes

The Interactive Developer is vital to the development process. Possessing an excellent eye for detail, this individual will consistently produce high quality work that meets both creative and technical requirements. The Interactive Developer is extremely organized and maintains files in a systematic fashion and controls versioning as a project progresses. This individual is self-directed and self disciplined; able to work without supervision while continuing to meet all deadlines. The Interactive Developer is able to communicate effectively with other creatives and technical developers. Finally, good all-around interpersonal skills are a requisite criterion for success.

 

 

Apply

Clinical Research Associate

Clinical Research Associate

 

The Clinical Research Associate (CRA) for our Pharmaceutical Ad Agency is responsible for the scientific accuracy of biotechnology and pharmaceutical advertisements. Since the advertisements are produced for the professional market, all material must be checked for factual accuracy as well as adequately supported with current scientific research from leading journals and publications. Therefore, the CRA primarily works with the copywriter to confirm the content of ads for the medical professional and consumer markets. The CRA also works directly with all members of the brand team and provides complimentary support for other CRAs, all of whom work on a diverse range of pharmaceutical products. This position provides general knowledge of the marketing field as well as a fun and driven work environment which encourages participation in outings, team sports, and $2 Friday lunches.  Ideally, one must have a general interest in analyzing material presented in research publications as well as an overall attention to detail. A biology or life sciences background is required..

Apply

Account Planner

Opportunity: HCP focused Account Planner/Senior Account Planner

Account Planning brings the customer to the forefront of the advertising process. Planners inspire the team to work with the customer in mind at every stage of advertising development—from strategy/positioning through creative.   The planner plays an important role in creating a deeper understanding of human behavior—customer insight. Planners have the ability to bridge together their understanding of the customer and the awareness of how this knowledge can be used within their business/brand. Planners are fully integrated members of the account team, working closely with account management and creatives.

Position:

  • Account Planner/Senior Account Planner with primary responsibility to focus on Healthcare Professional target for new business and potentially account related work
  • Reports to Director of Account Planning

Key Responsibilities:

  • Provide customer understanding/insights and strategic implications for new business pitches and potentially client account work (as time allows)
  • Key contributor to:   new business insights/target development, communication strategy/positioning, messaging development
  • Contributor to pitch presentations, creative briefs
  • Drive/consult on research related needs; HCP moderating critical part of position
  • Travel required with new business pitches

Qualities of a Good Planner:

  • Curiosity about what makes people think and act the way they do
  • Intuitive about people, brands and advertising
  • Ability to conceptualize and think strategically
  • Eclectic user of information—able to visualize meaning of numbers and generate hypotheses; accepts nothing at face value/challenges assumptions
  • Able to communicate well and argue a point of view coherently and concisely

Requirements:

  • Account Supervisor or Senior Account Supervisor level experience
  • Well versed in qualitative and quantitative research methodologies; experience with moderating a plus
  • Strong strategic skills
  • Experienced with/comfortable giving presentations
  • Good oral and written communication skills

Apply

Project Manager

A Project Manager typically work across several small brands or one large brand leading the internal team to ensure projects are executed at the highest quality level, on time, and within budget. Distinctly, the Project Manager II roles can accomplish their work more autonomously and will begin to take on more complex projects. The PM II is an experienced PM who has demonstrated a high level of proficiency in managing projects from initiation to completion and is consistently effective in obtaining results from their project teams.

Functions and Responsibilities

  • Secures all information necessary, including functional and business requirements, to create  job start documentation including development of project timelines, necessary contingency plans, and proactively manages timeline based on scope changes and work breakdowns
  • Develops project estimates and when necessary works with production and other agency departments (ie, art buying) on identifying and compiling outside vendor costs
  • Manages project budgets and ensures projects stay within budget by monitoring scope progress, identifying work breakdowns, ensuring appropriate resources are being used, and proactively estimating for project changes
  • Generates required financial reporting and tracking as required for the project
  • Compiles or acquires all necessary production and technical specifications and requirements at the onset of the project necessary to develop and deploy all media projects and partners with production on creating production schedules
  • Identifies potential risks by identifying work breakdowns and scope changes and proactively works to mitigate these risks
  • Provides recommendations and solutions for project contingencies or re planning project needs
  • Identifies appropriate agency resources and staff needed for project-related meetings throughout the lifecycle of the project
  • Manages agency resources to ensure all key milestones are being met and appropriate staff is being engaged at the various steps in the job
  • Leads all internal project-related meetings and leads the discussion and negotiation around project timing, budget, and deliverables
  • Drives decisions and actionable output during project-related meetings by leveraging collaboration, negotiation, and critical thinking
  • Works closely with their Account Management counterparts to assess client needs and deliverables and ensuring project expectations are met Works with their Account Management counterparts to run all project initiation meetings and begins the process in Electronic Routing System (ERS) and to assess appropriate financial reporting needs for their accounts and leads the monthly development of these reports, including providing top-level summaries
  • As part of the project initiation meetings and project status meetings
  • Attends client MRL reviews (client dependent) to document client changes and ensure comments are consistent across the piece and will be understandable to the internal team
  • Aligns with Account Management on conference reports issued to clients
  • Oversees Project Coordination on routing and approval process, on documenting all client changes and requests and elevates any related issues to Project Director
  • Leads all project close-out meetings communicating any necessary action items and provides insights and recommendations for future project optimization and process improvements
  • Accepts responsibility for tracking and adhering to AbelsonTaylor’s PTO and all Human

Requirements

  • Minimum of a bachelor’s degree with emphasis in advertising/marketing and/or communications
  • Preferably, at least 2 years (3-4 years for the Project Manager II role) of agency or client-related pharma experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, agency finance, etc
  • It is imperative that this individual have a complete understanding of the principles of marketing and communications planning
  • Periodic travel is required

Apply

Senior Project Manager

Senior Project Manager (SPM) oversees the day-to-day operations for their assigned brands ensuring that projectsare executed at the highest quality level, on-time, and within budget. They have the autonomy and experience to lead programs independently, requiring little direction from PM Director.

– Leads the annual SOW from a project management perspective to identify appropriate assets, project dependencies, resources, and timing needed to execute individual projects and estimates for all media types, including digital
– Oversees Project Coordination on routing and approval process, on documenting all client changes andrequests, and elevates any related issues to Project Director
– Oversees all aspects of employee lifecycle of the Project Coordinators assigned to their accounts, including the onboarding, training and development, administering reviews to their team, and handling all human resource issues
– Collaborates with the client, client IT, and other partner agencies and third parties in discussions and meetings representing a project management perspective, providing insights and information related to project deliverables, contingencies, and implications of scope changes in order to effectively deliver scope
– Secures all information necessary, including functional and business requirements, to create job start documentation including development of project timelines, necessary contingency plans, and proactively manages timeline based on scope changes and work breakdowns
– Develops project estimates and when necessary works with production and other agency departments (ie art buying) on identifying and compiling outside vendor costs
– Manages project budgets and ensures projects stay within budget by monitoring scope progress, identifying work breakdowns, ensuring appropriate resources are being used, and proactively estimating for project changes
– Compiles or acquires all necessary production and technical specifications and requirements at the onset of the project necessary to develop and deploy all media projects and partners with production on creating production schedules
– Identifies potential risks by identifying work breakdowns and scope changes and proactively works to mitigate these risks
– Provides recommendations and solutions for project contingencies or re: planning project needs
– Identifies appropriate agency resources and staff needed for project-related meetings throughout the lifecycle of the project
– Manages agency resources to ensure all key milestones are being met and appropriate staff is being engaged at the various steps in the job
– Leads all internal project-related meetings and leads the discussion and negotiation around project timing, budget, and deliverables
– Drives decisions and actionable output during project-related meetings by leveraging collaboration, negotiation, and critical thinking
– Works closely with their account management counterparts to assess client needs and deliverables and ensures project expectations are met
– Works with their account management counterpart to assess any monthly or quarterly financial reporting needs and partners with the Project Manager to ensure these reports are completed and accurate and holds monthly financial meetings with their Project Management Director
– Works with their Account Management counterparts to run all project initiation meetings and begins the process in Electronic Routing System (ERS) and to assess appropriate financial reporting needs for their accounts and leads the monthly development of these reports, including providing top-level summaries as part of the project initiation meetings and project status meetings
– Attends client MRL reviews (client dependent) to document client changes and ensure comments are consistent across the piece and will be understandable to the internal team
– Aligns with Account Management on conference reports issued to clients
– Leads all project close-out meetings communicating any necessary action items and provides
recommendations for future project optimization based on these meetings and provides insights and recommendations on process improvements
– Accepts responsibility for tracking and adhering to AbelsonTaylor’s PTO and all Human Resource policies
– All other duties as assigned

Requirements
– Minimum of a bachelor’s degree with emphasis in advertising/marketing and/or communications
– Preferably, at least 4 years of agency or client-related pharma experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, agency finance, etc
– It is imperative that this individual have a complete understanding of the principles of marketing and communications planning
– Periodic travel is required

Apply

Clinical Research Associate

Clinical Research Associate

The Clinical Research Associate (CRA) for our Pharmaceutical Ad Agency is responsible for the scientific accuracy of biotechnology and pharmaceutical advertisements. Since the advertisements are produced for the professional market, all material must be checked for factual accuracy as well as adequately supported with current scientific research from leading journals and publications. Therefore, the CRA primarily works with the copywriter to confirm the content of ads for the medical professional and consumer markets. The CRA also works directly with all members of the brand team and provides complimentary support for other CRAs, all of whom work on a diverse range of pharmaceutical products. This position provides general knowledge of the marketing field as well as a fun and driven work environment which encourages participation in outings, team sports, and $2 Friday lunches. Ideally, one must have a general interest in analyzing material presented in research publications as well as an overall attention to detail. A biology or life sciences background is required..

Apply

Account Supervisor

The Account Supervisor role is to be the day-to-day strategic and tactical lead for assigned client’s brands.This person will work with the client and the agency teams to determine and implement the strategies and tactics that will achieve brand objectives. This individual proactively engages clients in discussions regarding strategy, tactical options, finances/budget and conflict management using a proactive, solution orientation. The Account Supervisor builds and maintains positive, lasting client relationships based on helping the client achieve marketing objectives with a continual view on the future needs of the brand. The Account Supervisor effectively manages agency resources to meet and exceed client expectations while maintaining appropriate agency profitability.

 

The Account Supervisor develops, coaches, trains, supervises and oversees the job functions of the Senior Account Executive, Account Executive and Assistant Account Executive, establishing direction and priorities as required. As the agency team leader, the Account Supervisor also establishes direction and priorities for the creative team and other indirect reports.

 

Functions and Responsibilities

 

  • Professionally represent the agency to current and potential clients, industry peers and vendors
  • Gain a thorough understanding of clients’ business and competition to provide strategic planning anddirection on assigned accounts
  • Effectively supervise accounts with the primary goal being the achievement of clients’ marketing objectives
  • Ascertain clients’ marketing communications needs, and effectively communicate them to Creative, Media and other appropriate departments and/or executives, all the while serving as client advocates within the agency
  • Write and prepare of marketing communications plans and proposals
  • Communicate clearly and concisely in formal and informal verbal presentations and written documents
  • Provide clients with unsolicited team-generated ideas on improving their business
  • Develop and present the agency’s recommendations and point of view to clients
  • Ensure that accurate notes are taken at meetings so that key points and required action steps are concisely summarized in conference reports or other appropriate communications and are distributed on a timely basis
  • Be proactive in recognizing and reporting new business opportunities
  • Manage the AT team’s contribution to market research projects — both qualitative and quantitative
  • Supervise the development and administration of the clients’ budgets and ensure that the agency team operates within those budgets
  • Negotiate changes in client budgets to reflect changing client demands
  • Maintain efficient and cost-effective management of agency resources and personnel, with a minimum of stress
  • Monitor and evaluate the cost of outside services vs. market value and client value
  • Work successfully with other client agencies and partners to develop and manage synergistic strategies, programs and tactics
  • Utilize appropriate agency departments as required, and skillfully delegate without giving up responsibility, control and authority
  • Continually keep management/supervisors informed and involved in assigned accounts
  • Effectively interact with appropriate agency executives and staff, making recommendations to management in reference to the redistribution of workloads
  • Ensure that team members are familiar with, and are following, established agency policies and procedures, i.e., maintenance of account files, approval processes, maintenance of timesheets, status reports, etc.
  • Be ready, willing and able to travel frequently to the clients’ place of business, market research events, conventions, etc. as needed to maintain and grow the business
  • Participate, where time permits, in new business pitches


Personal Characteristics/Attributes

The Account Supervisor is required to possess a minimum of a Bachelors degree with emphasis in advertising/marketing and /or communications with at least 4 years of agency or client-related pharma experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, agency finance, etc. He/she will be expected to analyze, apply and implement strategic thinking on all assigned brands, possess excellent verbal and written communication skills (including formal presentations), demonstrate good interpersonal and personnel management skills, as well as have the ability to work independently. It is imperative that this individual have a complete understanding of the

principles of marketing and communications planning. The Account Supervisor is expected to model leadership within the agency and with clients in managing daily responsibilities, and in making sound business decisions and marketing recommendations.

Apply

Senior Manager Engagement Strategy

The Sr. Manager of Engagement Strategy will be primarily responsible for providing strategic guidance for all digital, social and RM programs for assigned accounts. The focus is on developing strategic solutions to client digital as well as customer relationship management needs. The goal is to provide guidance that takes into account the customer journey and lifecycle and to coordinate this with a channel plan that outlines the most efficient path to connect with that customer and deliver on brand goals. Successful candidates will demonstrate a history of creating innovative and effective digital initiatives within a multi-channel ecosystem; paid, owned, and earned social programs;andcustomer loyalty programs. Candidates will be able to show how their use ofcustomer data and program analytics impacts their approach and program resultsThis position requires a sound understanding of current and emerging interactive vehicles that impact digital communications.

 

Key Responsibilities:

  • Serves as a thought leader in aligning digital marketing strategies under a client’s business goals and objectives
  • Serve as the consultant manager for all assigned accounts to determine client digital, social, and relationship management needs and provide strategic framework to answer those needs. Work in partnership with the agency’s account directors to ensure that resource needs and strategic needs are fully met.
  • Demonstrate leadership and expertise in key digital analysis and performance including Google Analytics, SEO, UX/UI, RM and Social engagement
  • Lead the creation of program measurement strategies and oversee the monthly/quarterly analytics reports, providing guidance to analysts and developing actionable insights to deliver to the client.
  • Synthesize research and business data into insight and idea generation as well as scope definition and recommended approach for major initiatives
  • Understands how brands and various customers interact and the role technology plays in this relationship
  • Work with the Manager, Social Marketing to incorporate social initiatives(paid and owned) into digital campaigns wherever prudent
  • Work with the media team to maximize digital media campaigns and integrate media reporting into larger program analytics
  • Manage assigned engagement strategists to provide account teams with consistent, valuable and relevant guidance
  • Lead efforts to evaluate digital and RM programs and tactics that coordinate multiple customer touch points to optimize successful consumer experience
  • Work with account team to identify opportunities and determine and prioritize project scope and business specifications
  • Provide strategic insights and support, as assigned, for new business opportunities
  • Provide regular client team education on digital and RM philosophies, trends and insights

 

Requirements:

  • Bachelors degree in related field, preferably quantitative, business, math or economics with quantitative work experience
  • Deep background in data creation, manipulation, analysis and management
  • Strong basic statistics background (preferred)
  • Broad, evidenced experience in mobile marketing
  • Possess an expertise in new and emerging digital channels, tactics and media
  • Experiential knowledge of integrated marketing and digital disciplines as well as Direct Marketing, including testing, tracking and measurement
  • Superior communication, budgeting, project management and planning skills
  • 7-9 years of digital strategy experience
  • Healthcare experience strongly desired

Apply

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