Global Agency Forges Cause-Related Partnership with La Rabida Children’s Hospital
Global advertising agency AbelsonTaylor has forged a cause-related partnership with La Rabida Children’s Hospital to promote its unique story as a pediatric specialty care facility for patients with severe illnesses or traumatic injuries.
Located on the shores of Lake Michigan, La Rabida provides services for children who need:
- Transitional care following hospitalization for premature birth, traumatic injury,
surgery or cancer treatment
- Early invention to minimize the risk of developmental delays
- Rehabilitation services including physical, occupational and speech therapy
- Medical management of a chronic illness
- Technology to help them breathe, swallow, or move or provide nutrition
AbelsonTaylor is one of the largest independent healthcare advertising agencies in the world. It has built a reputation for award-winning creative and has launched some of the most enduring healthcare brands in the industry. Recognized by its peers as the Most Admired Agency in the industry, AbelsonTaylor also is known for donating its time, skills and energy to nonprofit organizations focused on the health and well-being of others.
In 2007, AbelsonTaylor established a committee called heartsATwork for its cause-related initiatives. In addition to collaborating with large nonprofits, the agency also places special attention on organizations that may struggle to find larger corporate donors. In 2013, AbelsonTaylor donated more than $250,000 and thousands of volunteer hours to multiple nonprofit groups. For La Rabida, AbelsonTaylor will donate its marketing expertise by conducting market research and developing a campaign to raise awareness for the hospital’s outpatient programs.
The agency will also be donating backpacks and school supplies to patients at the hospital’s outpatient clinic during back-to-school season. To kick off this Backpack Drive, the agency’s amateur band will play during a peak clinic time.
“We’re extremely pleased to partner with AbelsonTaylor,” said Janet Haines, vice president for fund development and external affairs at La Rabida. “Their heartsATwork team has presented some innovative ways to communicate with our community and we’re excited to launch this partnership.”
“La Rabida is the only hospital of its kind in Chicago,” noted Kristen McGirk, AbelsonTaylor’s team leader for heartsATwork. “Their family-centered approach to care truly makes a difference in the children’s outcomes—and that’s a story worth telling.”