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Press Release
21 January

2020 Pharma Choice Professional Print Campaign Gold Winner AbelsonTaylor and Ironshore Pharmaceuticals

JORNAY “Rising Star” Campaign

 

The “Rising Star” campaign capitalizes on this simple but extraordinarily important early-morning-control differentiator. It features a starry night sky background (representing evening dosing) in silhouettes of patients “shining” during the early morning and throughout the day. In print materials, a subtle luster effect was applied to the night sky, bringing even more attention to the uniqueness of JORNAY PM’s nighttime dosing.