After years of developing award-winning creative solutions for consumer, patient and physician audiences, Scott wanted more. So in the early 90s, when digital first started, he took on the challenge of starting the first digital creative group at AbelsonTaylor. Today, with dozens of product launches and multiple global campaigns under his belt, Scott still believes that while art and animations can be really cool, it’s the interaction that helps people remember your brand. As AT’s Executive Director, Digital Creative he lead up to 200 associates working on digital any given day.
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