About Erica RIvera

Erica Rivera, Senior Director, Engagement Strategy, has more than 17 years of agency experience, with the last five years at AbelsonTaylor focused on healthcare marketing for rare diseases. She was integral to the first-ever Hacking Hemophilia hackathon with CSL Behring, MIT Hacking Medicine and the National Hemophilia Foundation in October 2017. She leads agency initiatives for best practices across all rare disease engagement opportunities, both for patients and HCPs.